As many had been alluding to over the last many month, Sony is looking to expand the Spider-Man brand to basically create its own Avengers-like universe. A couple of take-aways are that they are increasing their sphere of influence by including great genre writers like Kurtzman and Orci. Second take-away is that there is virtually no way that Sony will EVER choose to option out Spidey for a Disney/Marvel/Sony crossover with the Avengers. Sony is looking at its own milk-cow and will milk it dry. The question will remain whether anyone has interest in Spidey’s universe beyond him as we know that Andrew Garfield has not been contractually obligated to the already slated Spidey 4.