CBMB: NEVER UNDERESTIMATE THE POWER OF MARVEL

During a quarterly investors presentation, Disney prexy Robert Iger detailed the company’s profits, growth potential and trouble sports.

Robert A. Iger Picture

Of note was Marvel’s continued smashing success in licensing, feature films, and merchandise. The Walt Disney Company said on Tuesday that its quarterly profit totaled $2.25 billion, a 22 percent increase from the year-ago period, helped in large part by the success of its Marvel franchise.

That profit translated to $1.28 a share, well ahead of the $1.17 a share that analysts had expected. Revenue totaled $12.47 billion for the quarter, an 8 percent increase.

Disney bought Marvel for $4 billion in 2009 and has had a $6 billion return on that investment since Marvel’s The Avengers opened up in May 2012. What appeared to be strange bedfellows in the beginning has now become one of the greatest romances in movie and financial history.

One particularly interesting tidbit from the presentation was that rerun sales of a TV drama, Marvel’s Agents of S.H.I.E.L.D., helped lift operating income at Disney’s broadcast division by 66 percent. This news helps clear up the picture of why Disney/ABC was so patient with this show leading to a season 2 and a time change.

Iger also pointed out that Captain America: The Winter Soldier, which has taken in $713.6 million worldwide since its April debut, bolstered Walt Disney Studios, where operating income more than doubled.

During their presentation, Iger sat before a poster of Guardians of the Galaxy, which another Marvel success story that has made $172 million through 6 days in the theaters, obliterating previous August records for box office totals.

For those wondering how Marvel could possibly have a slate of movies set for nearly the next half decade, you don’t have to search to hard. The numbers tell us that Marvel is a linchpin of Disney’s empire and isn’t going anywhere, any time soon.

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